Building a Brand That Feels Like You with Alex Lowery
In today’s episode, I’m flying solo to talk about one of my all-time favorite topics: building a brand that truly feels like you. If you’ve ever struggled with making your business feel personal and aligned with your real life (chaos and all), this one’s for you.
I walk you through how I’ve built and blended multiple brands, from Middle of the Field Media to Sweet Bliss Candy Company to Rural Changemakers, and how I’ve learned to bring my personal story, quirks, and values into each one.
This episode is a heart-to-heart about the why behind branding, how your story is your biggest asset, and why consistency doesn’t mean boring, it means authentic.
In this episode, Building a Brand That Feels Like You with Alex Lowery, we cover:
The story behind the name “Middle of the Field Media” (hint: it involves a soybean field and a lot of heart)
Why I don’t separate my personal and business brands — and how I balance both
How Sweet Bliss Candy Company and Bat Sweet Crazy became joyful extensions of my creativity
My biggest lesson about branding: it’s not static — it evolves with you
Three practical tips to make your brand feel more like you (and less like a curated version of someone else)
Connect with Alex:
Connect with Rural Changemakers:
Resources + Links:
