FOR THE ONES DOING BIG THINGS IN SMALL TOWNS

IT’S A MOVEMENT.

THIS IS MORE THAN A PLATFORM.

There’s a kind of magic in rural places: grit, resilience, resourcefulness, community. But sometimes, there’s a disconnect between the size of our dreams and the resources available to support them.

Rural Changemakers exists to close that gap.

This platform was created for the dreamers, doers, and difference-makers living in the middle of nowhere — the ones building bold lives, powerful businesses, and strong communities right where they are.

Whether you're a business owner, side hustler, community leader, or someone with a heart full of ideas and no clue where to begin, you belong here.

This isn’t about hustle culture.
It’s about heart.
It’s about rural people rewriting what’s possible, together.

WHAT YOU’LL FIND HERE

We’re here to help you build what matters with tools, support, and stories that meet you right where you are.

  • RESOURCES + DIGITAL DOWNLOADS

    Practical tools to help you market, plan, and grow your business — all created with rural life in mind.

  • COURSES + WORKSHOPS

    Self-paced education built specifically for rural entrepreneurs and community leaders who are ready to take the next step.

  • COMMUNITY + CONNECTION

    A growing community of rural dreamers, doers, and difference-makers who are cheering each other on — because this work is hard, and you weren’t meant to do it alone.

  • THE PODCAST

    Weekly conversations and real-world strategies from people doing brave, meaningful work in small towns across the country.

  • THE NEWSLETTER

    Honest insights, encouragement, and practical tools delivered straight to your inbox — like a front porch conversation, but with better resources.

  • THE BLOG

    Personal reflections, how-to’s, and behind-the-scenes lessons from someone who’s building a business and a life in a small town — just like you.

EXPLORE THE RESOURCE HUB
A woman with shoulder-length brown hair, smiling, wearing a white floral blouse with puffed sleeves, standing against a purple background.

Rural Changemakers was founded by Alex Lowery, a brand strategist, entrepreneur, and small-town girl at heart.

Alex spent over a decade working in corporate communications before making the leap into full-time entrepreneurship. While still working her 9-to-5, she co-founded Middle of the Field Media, a full-service marketing and brand agency. Not long after, she left the corporate world behind and began building multiple businesses of her own — combining her experience in strategy and storytelling with her love for small-town life and community impact.

She created Rural Changemakers as the platform she wished existed when she started: a space where rural entrepreneurs, creatives, and leaders can access practical resources, relatable stories, and real strategies for building a business and a life that matters, right where they are.

Alex brings a unique blend of brand strategy expertise, entrepreneurial grit, and deep roots in rural life. Whether she’s developing content, hosting the podcast, or chasing kids between creative projects, everything she does is grounded in one belief:

Big dreams and small towns absolutely belong together.

ALEX LOWERY

MEET THE FOUNDER

  • BIG DREAMS BELONG IN SMALL PLACES.

    Your zip code doesn’t determine your potential.

  • PROGRESS BEATS PERFECTION EVERY TIME.

    We believe in starting messy, learning as you go, and celebrating the baby steps.

  • PEOPLE OVER POLISH.

    Authenticity matters more than aesthetic. Show up as you are.

  • COMMUNITY IS EVERYTHING.

    Rural life is built on relationships. So is business.

  • MARKETING DOESN'T HAVE TO FEEL GROSS.

    You can sell without selling your soul.

  • YOU DON'T HAVE TO DO THIS ALONE.

    Building something that matters is hard. Having people in your corner makes it easier.

  • RURAL LIFE IS FULL OF GRIT, HEART, AND MAGIC.

    And we think that deserves a platform.

YOU DON’T HAVE TO BUILD ALONE.

If any part of this page made you nod your head, take a deep breath, or whisper “me too”… then you’re exactly where you need to be.

Rural Changemakers was built for people just like you — people who are doing the hard and holy work of building something that matters in a place they love.

You’ve got the heart. We’ve got the tools. Let’s get to work.